Defining the Future of Digital Media

March 10-13, 2019 | Miami Beach, FL

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

Registration for this event is now only $1,595 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Keynotes

  • Deepna Devkar

    Deepna Devkar

    VP, Head of Data Science
    Monday Keynote: Experimenting In The Revenue Lab With Data Science
    Monday, March 11 @ 9:20 am

    Publishers’ revenue teams have long been awash in data but lacking the tools and strategies to truly swim. Dotdash Head of Data Science, Deepna Devkar will explain why now is the time to inject some science into your data efforts, steps to getting your team operating smartly and demonstrate how advanced data science can be a game changer for your strategy.
  • Jamie Gutfreund

    Jamie Gutfreund

    Global CMO

    Do You Got What Brand Advertisers Need?
    Tuesday, March 12 @ 9:00 AM

    Brands have never had so many channels available for messaging their target consumers… Which is a blessing and curse. Consumers are both easier to reach but harder to effectively engage. Wunderman Global CMO Jamie Gutfreund will dive into the technology and strategies brands are leveraging in the face of ever-growing fragmentation in digital media and connected devices, as well as how publishers can best partner with them and their agencies to deliver the goods.

Speakers

  • Sarah Clarke

    Director of Ad Operations
  • Derek Gatts

    Global Head of Advertising Innovation and Operations
  • Sasha Heroy

    Senior Director, Ad Platforms
  • Masha Kutilova

    Programmatic Operations Manager
  • David Virenius

    Director of Programmatic Platforms
  • Sophia Wung

    Senior Manager, Ad Operations
  • Louis-David Mangin

    CEO and Cofounder
  • Jim Egan

    VP, Publisher Development
    Integral Ad Science
  • Dennis Buccheim

    SVP and GM, Tech Lab
  • Catherine Nguyen

    Director, Publisher Development
  • Michael Tuminello

    VP, Publisher Products
  • Rob Beeler

    Chairman

Agenda

Sunday March 10

5:30 pm - 6:00 pm

New Monsters Welcome Session

6:00 pm - 7:00 pm

Welcome Networking Reception

7:00 pm - 9:00 pm

Opening Reception

Monday March 11

8:00 am - 9:00 am

Breakfast

9:00 am – 10:00 am

PubForum Kickoff Keynote

10:00 am - 10:30 am

General Session

10:30 am - 11:00 am

Morning Networking Break

11:00 am - 11:50 am

Breakout Sessions – Choice of 3

12:00 pm - 12:40 pm

General Session & Industry Buzz

12:40 pm - 1:40 pm

Lunch

1:40 pm - 2:20 pm

State of Ad Ops

2:30 pm - 3:20 pm

Attendee Breakout Sessions – Choice of 4

3:20 pm - 3:40 pm

Afternoon Networking Break

3:40 pm - 4:30 pm

Monday Closing General Sessions

5:30 pm - 7:30 pm

Attendee-Sponsor Tech Crawl

7:30 pm - 9:30 pm

Attendee-Sponsor Dinner

Tuesday March 12

8:00 am - 9:00 am

Attendee-Sponsor Breakfast

9:00 am – 10:00

Daily Keynote

10:00 pm - 10:20 pm

General Session

10:20 am - 10:50 am

Morning Networking Break

11:00 am - 12:20 pm

Breakout Sessions – Choice of 4

12:20 pm - 4:00 pm

Offsite Activities

7:00 pm - 10:00 pm

Publisher-Only Dinner

Wednesday March 13

8:00 am - 9:00 am

Breakfast

9:00 am – 9:20

AdMonsters Business

9:30 am - 10:10 am

Breakouts, Round 1 – choice of 4

10:10 am - 10:30 am

Break + Check Out of Hotel

10:30 am - 11:10 am

Breakouts, Round 2 – choice of 4

11:20 am - 12:00 pm

Attendee Roundtables

12:00 pm - 12:30 pm

Report In and Wrap-Up

Sessions

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Sunday, Mar 10

Clear filters
  1. 5:20 pm - 6:00 pm

    New Monsters Welcome

    Are you a Publisher Forum rookie? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.
  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
  3. 7:00 pm - 9:00 pm

    Publisher/Sponsor Reception

Monday, Mar 11

Clear filters
  1. 9:00 am - 9:20 am

    Opening Night Reception

    Sponsoring companies join the conversation and nosh.
  2. 9:20 am - 10:00 am

    Monday Keynote: Experimenting In The Revenue Lab With Data Science

    Publishers’ revenue teams have long been awash in data but lacking the tools and strategies to truly swim. Dotdash Head of Data Science, Deepna Devkar will explain why now is the time to inject some science into your data efforts, steps to getting your team operating smartly and demonstrate how advanced data science can be a game changer for your strategy.
  3. 10:00 am - 10:20 am

    Chairman's Corner

  4. 10:20 am - 10:50 am

    Morning Networking Break

    Time to refuel! 
  5. 10:50 am - 11:40 am

    Publisher Session 2: Pointing Buyers The Right Way Programmatically

    Brands and agencies will always seek the path of least resistance. The combination of automation and options means your site might get lost in the shuffle or bought in a way that doesn't maximize revenue for you. Stepping through a recent win with a major brand, Masha will lead a group discussion on staying top of mind for your clients.
  6. 10:50 am - 11:40 am

    Publisher Session 1: How To Make Your Ad Server Smarter

    Ad servers are only as good as the information you provide it and even then, they're not the sharpest tool in your ad stack. Using machine learning and creating a new level of decision making, The New York Times is helping better deliver the best ad at the right time.
  7. 10:50 am - 11:40 am

    Publisher Session 3: When Advertising Isn't Priority #1

    Advertising isn't every publishers top revenue source. Even for pubs where ads rule it's time to explore other revenue options. This session will focus on making what ads you serve better align with the bigger mission and talk about ad ops role with non-ops initiatives.
  8. 10:50 am - 11:40 am

    Publishers Talk Back! Feedback Panel For Technology Providers

  9. 11:50 am - 12:10 pm

    Question The Tech: Round 1

  10. 12:10 pm - 12:30 pm

    Technology Talk Session 1

  11. 12:30 pm - 1:30 pm

    Lunch

  12. 1:30 pm - 1:50 pm

    Question The Tech: Round 2

  13. 1:50 pm - 2:10 pm

    Technology Talk Session 2

  14. 2:20 pm - 3:10 pm

    Publisher Session 2: Sparking Innovation In The Ad Ops Ranks

    Bloomberg Media has been rethinking the role of ad operations. From helping to develop creative for clients to building innovative tools, Bloomberg Media's ad ops team has undergone a transformation. Perhaps that's because Derek Gatts has a background in product. Hear what Bloomberg has in store for 2019 and how ad ops is at the center of it.
  15. 2:20 pm - 3:10 pm

    Publisher Session 1: How To Prove You Are Growing Revenue Programmatically

    Many factors beyond a publisher's control impact programmatic revenue. That being said, you still want to be able to measure what's working and what's not. In this session, we'll discuss how to test and track your programmatic effectiveness.
  16. 3:10 pm - 3:30 pm

    Networking Break

  17. 3:30 pm - 3:50 pm

    Technology Talk Session 3

  18. 3:50 pm - 4:20 pm

    Publisher Panel

  19. 4:20 pm - 4:30 pm

    Monday Wrap-Up

  20. 5:30 pm - 7:30 pm

    Tech Crawl

  21. 7:30 pm - 9:00 pm

    Dinner & Entertainment

Tuesday, Mar 12

Clear filters
  1. 9:00 am - 9:50 am

    Tuesday Keynote: Do You Got What Brand Advertisers Need?

    Brands have never had so many channels available for messaging their target consumers… Which is a blessing and curse. Consumers are both easier to reach but harder to effectively engage. Wunderman Global CMO Jamie Gutfreund will dive into the technology and strategies brands are leveraging in the face of ever-growing fragmentation in digital media and connected devices, as well as how publishers can best partner with them and their agencies to deliver the goods.
  2. 9:50 am - 10:10 am

    Industry Buzz

  3. 10:10 am - 10:30 am

    Technology Talk 4

  4. 10:30 am - 10:50 am

    Coffee Break

  5. 10:50 am - 11:10 am

    Question The Tech: Round 3

  6. 12:00 pm - 12:50 pm

    Breakout Sessions

  7. 12:50 pm - 5:00 pm

    Offsite Activities

  8. 6:20 pm - 10:00 pm

    Publishers Dinner

Wednesday, Mar 13

Clear filters
  1. 9:00 am - 9:20 am

    AdMonsters Business

  2. 9:30 am - 10:10 am

    Workshops Round #1

  3. 10:10 am - 10:30 am

    Break

  4. 10:30 am - 11:10 am

    Workshops Round #2

  5. 11:20 am - 12:00 am

    Roundtables

  6. 12:00 pm - 12:20 pm

    AdMonsters Wrap-Up

Location

Eden Roc

4525 Collins Ave
Miami Beach, FL 33140

*Rooms at the special AdMonsters group rate must be booked when you book your AdMonsters Publisher Forum registration. 

AdMonsters rate: $328 per night inclusive of all taxes & resort fees

Networking

Our Networking events are where Publisher Forums go from conference to full-scale event experience: 

Publisher Welcome Reception | Sunday – 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-9:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Publisher-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00/5:00PM
Your brain needs a little break after all this thinking! Enjoy all that Miami offers & make new connections with activities that range from adventurous to enriching. In Miami, activities will include

Catamaran Sail with Water Activities 
Scratch DJ Academy
AdMonsters at the Beach
Wynwood Brewery & Graffiti Tour
Little Havana Food & Culture Tour
Art Deco South Beach Walking Tour
See the full activity descriptions to select the the activity that will suit you best! Attendees select their activity two weeks prior to the conference. 

    Publisher Dinner | Tuesday 7:00 – 10:00 PM
    Look forward to an unforgettable meal to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage and entertainment amidst the good company of your ad ops peers.

    Who's Attending

    Sponsors

    FAQ

    Who attends Publisher Forum?

    AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

     

    What should I expect at the Publisher Forum?

    Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
    The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

    • 2-3 keynotes by industry visionaries
    • Sessions led by ad ops leaders who are also part of the AdMonsters community
    • Breakouts covering a wide variety of focused and ad-ops relevant topics

    The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

     

    Why should I register early?

    Two reasons:

    • The price for Publisher Forums goes up as we get closer to the event date
    • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

     

    IAB Digital Ad Operations Recertification

    Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

     

    Cancellation Policy

    All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

     

    IAB Digital Ad Operations Recertification

    Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.