February 28, 2019
Drive Revenue With The Power Of Personalized Email: A Conversation With Powerinbox’s Jeff Kupietzky
We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email and engage this captive audience. "Email is still the most effective channel for converting customers and reaching an engaged audience," he shares. "Email uniquely allows a direct connection with an end user in a world where Facebook and Google have limited how much traffic to send back to publisher sites." And, with programmatic and native in the inbox, the ability to target and improve engagement has never been better. Read more.
What is Pchain?
Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to bad actors in the ecosystem and helps to prevent them from winning future campaigns. Read more.
How Can Publishers Tell a Better Audience Story?
For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more than just views and demographics. The better you know your audience, the more engaged they will be with your content, and the more valuable the audience will be to your advertisers. These three steps will help you shape a better audience story for advertisers Read more.
Top Stories
Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11, “Experimenting in the Revenue Lab With Data Science,” the Head of Data Science for Dotdash will share key steps for injecting science into publisher data programs. Read more.
What does ad ops have in common with Nobel-Prize winning physicist Max Planck, the father of quantum theory? AdMonsters Chairman Rob Beeler swears it's not that big of a leap, and celebrates the greatest moments to be in ad ops: when we put on our lab coats and experiment. Read more.
Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how to reach and engage them. What are buyers and sellers to do? The new kids on the block (aka DTC brands) came to the IAB Annual Leadership Meeting, along with some legacy brands and publishers who are figuring out how to navigate the digital landscape, to teach a few lessons about what it takes to be successful today. Class is now in session. Read more.
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