AdMonsters October 29, 2021 A Publisher’s Guide to Supply Path Optimizations: A Case Study SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and…
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Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those…
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October 27, 2021 Is Google Taking Double? Google and Facebook Colluded Against Apple? How Apple's Privacy Changes Actually Hurt Google Takes Double What Competition Takes For Ad Deals? Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it…
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1:00 pm — 2:15 pm EST You’ve heard about ABM … but what about ABL? Always Be Learning … Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real-world AdMonsters event, with the convenience of livestreamed, virtual…
Read MoreAdMonsters October 22, 2021 How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…
Read MoreAdMonsters October 14, 2021 Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO, Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) …
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1:00 PM ET The need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave. Join Lynne d Johnson, Senior Editor, AdMonsters, in conversation with Dana OMalley, National…
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The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing…
Read MoreAdMonsters September 10, 2021 Can SSO Bring the Advertising Ecosystem Together? A Q&A With Mediavine’s Jordan Cauley Single Sign-On solutions are an open web tool that’s gaining massive ad tech support. But one of the major barriers to any cookieless solution reaching scale is consumer consent fatigue. That's why Criteo,…
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Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…
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