October 14, 2021
 
Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution
We spoke with Dev Pragad, CEO, Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS)  to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more about ATS, how Newsweek drove a total eCPM as high as 224%, with an average lift of 52% across all web browsers using it, as well as how publishers should evaluate partners to help them thrive in the cookieless future. Read more.
PubForum San Diego Keynotes From Ziff Davis and Newsweek Announced
Join us on Nov. 7-10, 2021 in paradise with Eva Papoutsakis Smith, Chief Revenue Officer, Ziff Davis, and Dev Pragad CEO, Newsweek. On Nov. 8, for her keynote Smith will shed light on Integrating Sales and Strategy with Product and Ops: The Path to CRO, while on Nov. 8, Pragad will dive into Newsweek’s Reimagining & Resurgence in a Programmatic World. This is an event you don't want to miss. Register now!
No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World Dec. 8, 2021
The need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave. On Dec. 8, join Lynne d Johnson, Senior Editor, AdMonsters, in conversation with Dana OMalley, National VP of Sales at Ranker & Lauren Kroll, Customer Success Manager, Permutive, as they dive into the goldmine that is publishers’ first-party data and why it’s so powerful. Register now!
Top Stories
The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing and lots of trial and error.  So how should publishers get started on their journey towards the post-cookie reality — and what does a comprehensive identity strategy look like? Read more.
On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July 1, 2023. Read more.
The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers to continue reaching consumers. And this first-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts? Read more.
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