With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security,…
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November 01, 2022 Major Updates to Amazon's Ad Business Informing the Opt-out Consumer Privacy Compliance vs Revenue Growth Around the Water Cooler Amazon Boosts Its Ad Business Image sourced from Amazon Ads Unboxed 2022 It looks like Amazon is fed up with its number three spot in the ad tech…
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Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful…
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October 24, 2022 In the Cookies' Absence, Leverage Moments FTC on ANPR & Sensitive Data The Time is Now for CTV Around the Water Cooler Publishers Should Leverage Moments Instead of Cookies Whether it's pop culture or sports, every consumer has iconic moments that leave a lasting impression. For example,…
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When it comes to viewership, there is a big difference between subscribers and viewers. Viewers exist on linear and streaming, but viewership is more accurate on linear. Folks aren’t required to log in on linear. In contrast, with AVOD, people share login information left and right, so the subscription model…
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With all of the changes in digital media and advertising technology over the last few years, there’s been quite a shift in the role of revenue operations. I spoke with Erik Requidan, CEO & Founder of Media Tradecraft about how his organization helps revenue ops folks deal with change, as…
Read MoreAdMonsters September 30, 2022 Foundry’s Evolution: The Company’s Journey From IDG to Martech Powerhouse To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap…
Read MoreAdMonsters September 16, 2022 10 Hispanic/Latino American Professionals Doing Big Things in Ad Tech During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latino people are running the show. Here at AdMonsters, we are fortunate enough to know a few who…
Read MoreAdMonsters September 1, 2022 In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also…
Read MoreAdMonsters August 26, 2022 Publisher Forum Keynote: 9 Illuminating Ideas to Keep Pubs Innovating From Ascential's Sharon Harris It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and…
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