From August 18-21, 2019, AdMonsters hosted the Publisher Forum in Vancouver, BC—three-and-a-half days of discussion and discourse where publishers gather to gather insights about the myriad issues and opportunities in the ever-evolving world of digital media. In addition to hearing from keynote speakers about earning audience attention in an overcrowded…
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5:30 pm — 8:30 pm GroundTruth HQ One World Trade Center (South Entrance), 60th floor 285 Fulton St, NYC Enjoy a night of beverages, hors d’oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how publishers can maximize business via creative solutions. No fee—just…
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In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people want…
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With vague regulations popping up that seem impossibly to comply with as browsers commit to a crackdown on third-party cookies, you're probably wondering what's in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of your…
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Early on in my tenure reporting on the digital advertising space, I was fascinated by the concept of audience futures—enabling publishers to guarantee sales of audience segments that could be transacted programmatically. This seemed to be an evolution of both digital direct guaranteed sales and TV-buying, but unfortunately the market hasn't…
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Between a dusting-off of classical ad measurement techniques and some serious geeking out over first-party data, advertisers will find that, far from being the airless, suffocating hellscape they have been taught to fear, this new “cookieless” world will prove a hospitable and possibly verdant environment for measurement and attribution.
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“You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smart phone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these new technologies (among others) has fundamentally changed consumer behavior and offered an entirely new…
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Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic partners with…
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There was a lot of talk at the recent Cannes Lions Festival about addressable TV advertising. What will this mean for decision makers and those entrusted with operations on both the buy and sell side of the business? First: Digesting Alphabet Soup As traditional ad-supported linear television morphs into a…
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While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US…
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