As AdMonsters embarks on our 50th Publisher Forum Conference, we reached out to four ad ops vets (we'll call them AdMonsters Luminaries) for their reflections on what it means to be an AdMonster and what PubForum has meant to them and their careers. Let's take a walk down memory lane…
Read More
March 03, 2020 Coronavirus Impacts Digital Advertising Subscription Fatigue Brave Most Privacy-Friendly Browser CTV Ad Share Triples Digital Advertising Stricken With Coronavirus? If you’re not busy constructing homemade NP95 masks or getting into fistfights over the last bottle of Purell at the pharmacy, you might wonder to yourself, “Hey—how is…
Read More
"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…
Read MoreAdMonsters February 27, 2020 PubForum Keynote Jamie Gutfreund Connects the Dots Between Data and Marketing in a Privacy-centric Era During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Jamie Gutfreund,…
Read More
Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters February 20, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters February 19, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters January 23, 2020 The Big Google Cookie Crumble: 5 Sessions To Help You Prep Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea…
Read MoreAdMonsters January 16, 2020 Opening a New Programmatic Gateway: Adhese's Post-Cookie Connectors It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online…
Read MoreAdMonsters November 27, 2019 What Are the Use Cases for Log-Level Data? Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD contains many valuable, impression-level details. But that’s not all. There are a…
Read More