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January 16, 2020 |
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Opening a New Programmatic Gateway: Adhese's Post-Cookie Connectors |
| It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- and sell-side platforms will adjust to this new era of digital advertising. Certainly Adhese’s Gateway sell-side monetization technology is not easily classifiable—it’s a server-based connector that offers privacy via a unique user-syncing model and silos that enable monetization partners to keep data proprietary. AdMonsters Editorial Director Gavin Dunaway learned more about what's under the hood and how the company empowers targeting sans cookies. Read more. |
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Maybe Tomorrow: Ad Quality Really Bad in 2019, but Gushing Hope For a Brighter 2020 |
| It’s a well-known fact that publishers lose over $1 billion per year from just malvertising alone. That number doesn’t even account for the total sum of dollars lost to other ad quality issues like redirects, non-compliant ads, data leaks and the like. In 2019, ad quality issues were awfully problematic for publishers. At least that’s the news coming out of Ad Lightning’s 2020 State of Ad Quality Report. Read more. |
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T/V Ad Loads and Clutter: Emerging Ad Models Address Consumer Ad Avoidance |
| Digital TV Research said global revenue from AVOD distribution will nearly triple from $21.9 billion in 2018 to around $56 billion by 2024. The big question: as sea-levels of ads rise and flood the media ecosystem, will anyone actually view or give their attention to ads? “The Advertising Industry Has A Problem: People Hate Ads,” recently declared a The New York TImes headline. Perhaps it’s not ads that people hate, but the incessant interruption of content that ads represent today. Fortunately, there are many business models emerging to enable media consumers and/or advertisers to pay for content in many ways, and some of them offer clutter reduction. Read more. |
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If you're thinking GDPR was the warmup for CCPA, think again. It's not even half the battle. Especially not for those publishers who simply decided that cutting off EU traffic was the right play. But for the lot of you who attracts a large international audience, that approach isn't even going to get you half the way to CCPA compliance. We recently talked with some publishers, who did their due diligence for GDPR, about how to get ready for CCPA. Read more. |
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At Digital Trends, and for publishers generally, Amazon and other online retailers are becoming a large part of an affiliate strategy which is an increasingly important percentage of publisher revenues. Here’s how we managed to drive millions in sales to Amazon and other partners without ever shipping a single product ourselves. Read more. |
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Since most people keep their personal email addresses forever, it’s easy to understand why many see the email address as the key to the future of digital marketing and advertising. It can identify audiences cross-device and is people-based in nature. This key to identity and marketing to people is what makes the email hash so important to publishers and marketers. They need to reach known people in a privacy-safe way, and email is the best tool for doing so. Read more. |
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