On the surface, app-ads.txt is similar to that of its companion spec, ads.txt. In the case of ads.txt, web publishers upload a list of resellers who are authorized to sell their inventory on their domain. That list can then be crawled by advertisers to ensure they only buy from legitimate…
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It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over VAST 4.0, there’s a big push to get everyone to adopt, as I learned at IAB Tech Lab’s…
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There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…
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It's not your imagination—most malvertising attacks do happen over weekends. Bad actors hope to catch ops when its guard is down, so the gatekeepers must always be vigilant. A robust ad-quality solution is an essential tool for a publisher, but finding the right one requires a great deal of due…
Read MoreAdMonsters July 26, 2018 A Road Map For OMS Migrations We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The…
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Particularly with the digital signature initiative Ads.cert, OpenRTB 3.0 is going to be a major leap forward for transparency and anti-fraud efforts in the programmatic space. But of course there's a catch—version 3.0 is not backwards compatible, meaning SSPs, DSPs, and other intermediaries have a lot of code re-writing on…
Read MoreAdMonsters July 19, 2018 Capturing That Elusive SMB Spend Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an…
Read MoreAdMonsters July 12, 2018 Three Pillars of Ad Quality: Time for Compliance You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the…
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You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the importance of working proactively to block bad ad creatives before they hit the…
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We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.
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