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July 26, 2018 |
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A Road Map For OMS Migrations |
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We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The sunsetting of Google's DSM means an order management system migration is in the cards for a whole lotta publishers. Have you picked a new provider and drawn up a plan for moving over? Well, good thing we've got a roadmap to help you out.
WITH THE SUPPORT OF PLACEMENTS.IO
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OpenRTB 3.0: A Question of Adoption |
| Particularly because of the digital signature initiative Ads.cert, OpenRTB 3.0 is going to be a major leap forward for transparency and anti-fraud efforts in the programmatic space. But of course there's a catch—version 3.0 is not backwards compatible, meaning SSPs, DSPs, and other intermediaries have a lot of code re-writing on their hands. Editorial Director Gavin Dunaway lays out why buyers and sellers alike can't let their tech partners drag their heels when it comes to adopting this important new standard. |
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Sitting Next to Tomorrow’s Leaders at the PubForum |
| Shy little Rob Beeler was quite nervous at his first PubForum in 2004, but he did learn a ton from the nice, knowledgable guy he sat next to. Fourteen years later, that guy—Twitch SVP of Revenue Scott Newton—is the Monday morning keynote at 2018 Portland PubForum. Rob muses on the many people he met at that conference long ago who would go on to change digital media, and how future leaders will be listening to Scott's story this August in Portland. |
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| Top Stories |
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Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an opportunity to grab a slice of that pie at the intersection of programmatic direct and publisher alliances. |
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It's been reported this week that 1,400 mobile apps loaded ads on TV Guide's domain. How did this happen, in an age when everyone's on board with Ads.txt? Well, the answer is simple, but it's not what you want to hear: The buyers just hadn't been scanning those Ads.txt files often enough. |
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You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the importance of working proactively to block bad ad creatives before they hit the site. |
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