Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. Yes, it will be a lot of work. Yes, you still have to do your day job. And yes, it’s usually a thankless task. But it’s also an incredible opportunity.…
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Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome…
Read MoreAdMonsters May 27, 2021 Top of Publishers’ Minds: Centralized Rev Ops And Data Leakage How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These questions, along with how publishers are preparing for a post-cookie world, were discussed…
Read MoreAdMonsters May 20, 2021 Launch and Hone your Regwall Strategy Now...Full Stop One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation…
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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In preparation for our upcoming webinar, Unlocking a Creative-First Approach to Social Display, on Thursday, April 22 @ 1 PM EST (Register now!), AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad…
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For publishers to get the most out of media quality measurement, they need tools that facilitate communication on brand safety with the buy side and formalize best practices. In addition, a media quality data aggregation platform could empower publishers to optimize campaigns as well as make smarter revenue-related decisions.
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Powered by: July 28, 2020 Fake Ads Aren't Facebook's Only Woe BAD ADS Act Bullies Section 230 What Pubs and Brands Need to Know About CCPA Podcasts Hit Their Stride Facebook Problems: Real Brands, Fake Ads Facebook is ankle-deep in troubles as of late. For one, I’m sure we’ll…
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Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
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