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October 23, 2019 |
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WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career |
| “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of history,” says Amit Chaturvedi, EVP, Revenue Operations and Product Management of WarnerMedia. He'll share insights for managing teams–and careers–through challenging times during his keynote address, “Riders on the Storm: Leading Revenue Teams Through Monumental Shifts” at Publisher Forum Scottsdale, Read more. |
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What Is App-Ads.Txt? |
| On the surface, app-ads.txt is similar to that of its companion spec, ads.txt. In the case of ads.txt, web publishers upload a list of resellers who are authorized to sell their inventory on their domain. That list can then be crawled by advertisers to ensure they only buy from legitimate sellers. Still unclear about how they differ or whether your app needs app-ads.txt? Here's a primer from Miguel Morales, CTO and Co-Founder of Lucidity to help you out. Read more. |
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Webinar: 3 Things We Learned Switching to a Next-Gen DMP |
| In 2016, Scott Messer, SVP, Media, Leaf Group wrote an article about how tricky it was to switch DMPs. Three years later, they made the decision to switch again. This time to Permutive, a next-generation DMP that allows them to target every user across all browsers, and most importantly their valuable passer-by traffic. In this session, Scott will join Kristy Schafer, VP, Americas, Permutive to give publishers some honest advice on evaluating and changing DMPs. Read more. |
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News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. The pressure on publishers to deliver premium inventory is only heating up. We spoke with a panel of experts including ad tech provider Cedato, publisher The New York Times and agency revelation to gain insight on the latest in UX. Read more. |
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In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care. Read more. |
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While California’s Attorney General Xavier Becerra has released his guide for how companies should comply with CCPA and Governor Gavin Newsom signed seven amendments providing more clarity, studies show that initial compliance will cost businesses a total of $55 billion. We spoke with David J. Moore, CEO of Britepool, an identity solutions company, to talk about how CCPA could threaten the future of programmatic advertising. Read more. |
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