Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with…
Read More
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
Read More
Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
Read More
On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over…
Read MoreAdMonsters April 11, 2024 Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party…
Read More
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to…
Read More
April 1, 2024 CMA and Publishers Still Worried About the Privacy Sandbox Forbes SSP Integration Testing New EU Election Guidelines for Social Media Strict AI Advertising Contract Guidelines Garner Mixed Reactions Despite Assurances, CMA and Publishers Are Uneasy About Privacy Sandbox The unease around Privacy Sandbox continues to grow, despite…
Read MoreAdMonsters March 7, 2024 The Dawn of Hedged Gardens: The Evolution of Data Collaboration The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allows for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not…
Read More
We took a peek behind the curtain of one of our PubForum Austin keynotes Luis Romero, SVP, Head of Sales North America, The Guardian US. In this Linkedin Live recap, Romero discusses how sales and ops can mutually benefit from one another.
Read MoreAdMonsters February 22, 2024 Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…
Read More