As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
Read More
We’re all familiar with content tagging; it’s a way to categorize content based on the topics it relates to. For example, this post uses tags such as semantic web, content, content tagging, metadata, ontology, semantic tagging. Using tags in this basic way helps optimize your site for search engines and…
Read MoreOverviewFor many publisher Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set…
Read MoreAdMonsters Publisher Forum US XXII will be held Mar 7–Mar 9, at the Hamilton Park Hotel & Conference Center in Morristown, New Jersey The cost of the event is $1200 and includes: 18 months access to the AdMonsters Publisher Forum mailing list Two nights' accommodation Sunday night reception & party…
Read Moresee also: sponsorship — agenda — Publisher Forum Overview Publisher Forum US XVII was held 2007-08-19 AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters bi-annual US Publisher Forums bring together 100 of the most senior leaders in online ad operations to address common…
Read Moresee also: sponsorship — agenda Publisher Forum US XIV was held , at the in Attendance - sold out We had 98 publisher representatives, from About.com, AccuWeather, Advance Internet, Allrecipes.com, AOL-TimeWarner, Ask Jeeves, AtomShockwave, AutoTrader.com, Bell Canada, BlackAmericaWeb.com, Boston.com, Classified Ventures (Cars.com), CNET Networks, CondeNet, Cox Newspapers, Inc., Discovery.com, Dow…
Read MoreAdMonsters X was held February 22-25, 2004, at the Four Seasons Hotel in Austin, Texas. Attendance & Registration We reached our maximum member registration ceiling for AdMonsters X, and registration was closed with 54 member attendees from About.com, Advance Internet, America Online, Atomshockwave, Bell Sympatico, Boston.com, CBS Sportsline.com, CMP Media,…
Read More