As a mobile ad network that developed across Asia-Pacific before launching in the U.S. and E.U. in 2010, InMobi boasts a unique perspective on the global mobile revolution and reaching international audiences at scale. Prior to the OPS Mobile event Dec. 7 Mobile OPS event in NYC, AdMonsters caught up…
Read MoreLast week I was fortunate enough to be able to jump down to Mexico City for IAB Mexico's Conecta conference. It was my first visit to Mexico and also my first time at Conecta, and it proved to be a very productive and enjoyable trip. Thanks to my old friend Dave…
Read MorePart 1 of 3: Importance of targeting smaller advertisersA majority of online publishers primarily focus their ad sales efforts on agencies and large brand advertisers via their direct sales force. The cost of operation for this sales channel often requires them to set a minimum ad buy per campaign. In conversations…
Read MoreEditor's note: In April at our OPS London event, Tim Faircliff, General Manager, Thomson Reuters, gave a session on Best Practices in Multi-platform Digital Media. The transcript from that session is now available below. Session Overview:The role of Ad Operations is rapidly evolving as it acts as the “Engine Room” in…
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Advertising Operations is paramount in today’s online ad ecosystem, as overseeing the successful execution of a Web properties online advertising strategy is no small feat. While the history of OPS has been about trafficking and discrepancies, it is now vital to not only execute on, but strategically participate in, the…
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AdMonsters is proud to be a Media Partner of the Digital Media Measurement & Pricing Summit. Now in its third year, this event is uniquely designed for brands and agencies to optimize return on digital media investments. Happening on April 7 and 8 in New York City the summit provides…
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Despite a troubling economic climate for the advertising industry as a whole, 2010 is poised to be a banner year for online display advertising. Courtesy of a host of innovative data driven targeting innovations from companies like BlueKai and eXelate we can increasingly deliver on the promise of the “right…
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The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…
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The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
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