Zunaid Khan, Author at AdMonsters

Online Publishers and Smaller Advertisers – What are the options?

By Zunaid Khan July 26, 2011

Part 2 of 3: Exploring the technical approaches to self-serve advertisingIn the first part of this series I addressed the problem and opportunity that online publishers face in servicing smaller ad orders. In summary, a self-serve advertising platform is a very effective solution for processing ad orders under $5000. In…

Online Publishers and Smaller Advertisers – Can it work?

By Zunaid Khan June 29, 2011

Part 1 of 3: Importance of targeting smaller advertisersA majority of online publishers primarily focus their ad sales efforts on agencies and large brand advertisers via their direct sales force. The cost of operation for this sales channel often requires them to set a minimum ad buy per campaign. In conversations…

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Online Publishers and Smaller Advertisers – What are the options?

Online Publishers and Smaller Advertisers – Can it work?