Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official guide to Ad Week is 263 pages long (warning: it's full of ads) and the mobile app is…
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Wouldn’t it be amazing if our phones could see the world in the same way we do,” commented Matt Mills, former Head of Innovation and Global Sales at augmented reality platform Aurasma, during a 2012 TED Talk. Lucky for us, with today’s advancements in mobile technology, the what-ifs of connecting…
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Written by AdMonsters' U.S. Editor Gavin Dunaway for The Makegood.Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know.Five years ago, I moved to NYC from DC with a laptop and an iPod as my only media consumption devices. Eventually I got a…
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Wiley's Stefanie Petesic tells us about her workweek, which she describes as 'octopus-like' in our latest Monster In the Mirror. From being a champion at 'inbox zero' to keeping a sense of humor, Stefanie optimizes her workday, while still trying to take time to unwind. VitalsName: Stefanie Petesic (formerly DiTerlizzi, which…
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The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
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Congratulations to the AdMonsters Digital Media Leadership Awards Winners!Last night at the AdMonsters Publisher Forum in Sonoma we announced the winners of our new awards, the AdMonsters Digital Media Leadership Awards.We created the awards to recognize outstanding leaders in the digital advertising community – those who help shape the industry…
Read MoreAs publishing platforms and connected devices continue to multiply, remaining competitive comes into question for every video stakeholder. It’s puzzling that monolithic platform companies, such as Google, Apple, Amazon, and Microsoft, are competing for the same buyers, yet all of their platforms have apps for the competitor available in their…
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You have to hand it to print magazine publishers — they are naturals when it comes to clever integrated advertising campaigns that engage readers. I remember flipping through a print magazine by Condé Nast when a series of interviews with bar owners in New York talking about their favorite vodka…
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Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that publishers are slowly turning their backs on print. But, just how fast is digital taking over the reins?Well, if ad spending…
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This wraps up my first full year at AdMonsters as US Editor, and it’s been a helluva ride. The AdMonsters editorial team has spent 2012 finding its voice in an ever-crowded landscape of ad tech trades, and the below list shows our successes, including content from our recently introduced Connect…
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