February 22, 2024
 
Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”
Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their "analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem."  Read more.
For Us By Us, How ALIVE Podcast Network Is Amplifying Black Voices
The name "ALIVE" holds a special significance for founder Angel N. Livas. It symbolizes her mission to help individuals live purposeful lives and connect with their audiences on a deeper level. Inspired by the concept of Identifying Your One Word from Evan Carmichael's book, Livas found her purpose in helping others feel alive through storytelling and content creation. The creation of the ALIVE Podcast Network was a natural extension of this vision, where black voices are heard, celebrated, and supported. Read more.
LinkedIn Live: #PublisherPOV Why a Solid Ad Ops and Sales Alliance Is Key
Join us Febrauary 26 at 4 PM ET for a LinkedIn Live with PubForum Austin keynote Luis Romero, SVP, Head of Sales North America, The Guardian US. Romero will discuss how sales and ops can mutually benefit from one another. Take a peek behind the curtain at our PubForum keynote and learn about the man who leads a 40-person sales and marketing partnership team at The Guardian US. But we'll only give you a sample. We want to save the full-course meal for PubForum Austin. Register now!
Top Stories
Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven't been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution.  But are they using the data correctly? Read more.
Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they're dining at an all-you-can-eat buffet. Meanwhile, Hinge emerged as the most privacy-respecting data app for users still searching for their Valentine. Read more.
At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons for readers to visit frequently. Read more.
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