April 11, 2024
Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era
With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation. Read more.
The Future of US Privacy Compliance: A Q&A With Jamie Barnard, CEO of Compliant
At the beginning of the year, we covered Compliant's US Publisher Compliance Index, where they revealed that 90% of US Publishers share consumer data without their consent. To follow up, I chatted with Barnard to delve into the intricacies of compliance within the digital media industry. Read more.
New AdMonsters Ops Speakers Announced
We’re excited to introduce the first members of the AdMonsters Ops speaker lineup. These digital media experts are driving innovation at their companies and helping us shape a one-of-a-kind event just for you. We have speakers from The New York Times, Nielsin, IAB Tech Lab, and more. Register today and you’ll benefit from the experience of these digital leaders who will share their insights and strategies for addressing the hottest topics in digital media marketing and monetization. Register now! 
Top Stories
The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital. Read more.
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?  Read more.
Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI. Read more.
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