AdMonsters January 6, 2023 That’s So AdMonsters: 6 Ways We Predict Ad Tech and Digital Media Will Evolve in 2023 Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal…
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When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because…
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Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
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Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle…
Read MoreAdMonsters December 29, 2022 Publishers Prove Resilient Through Industry Changes Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your…
Read MoreAdMonsters December 22, 2022 The Final Wrap-Up: Best of AdMonsters Wrapper 2022 Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022. Read more. AdMonsters 2022 Rewind: The…
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At its core, ad mediation seeks to optimize ad revenue. At its best, mediation finds the best result for all sides of the advertising ecosystem: the publisher, the advertiser, and the end user.
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Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
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Whether you're craving a rewatch or want to catch up on some much-needed viewing, AdMonsters’ webinars are available at your leisure. This year, our webinar series dealt with the future of monetization, malvertising schemes, and how publishers use data to close deals.
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As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. The AdMonsters Playbook was born from that idea, and with the help of surveys, we gather and source data from our community. We wanted to hear how our…
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