Powered by: November 03, 2020 Ruh-roh Google's reCAPTCHA Busted? Ad Filterers Lead the Pack in Brand Discovery Apple Is Getting Its Search On Google’s reCAPTCHA Busted For Enabling Personalized Ad Targeting Image sourced from Twitter Victory Medium founder Zach Edwards was highlighted in an item The Register, by Thomas…
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In the wake of the ISBA Programmatic Supply Chain Transparency Study, there was immediate focus on who was most adversely affected, as well as the mysterious unknown delta. While these are interesting data points, MightyHive's Head of Media Activation, Rachel Adams, was taken aback by another issue—how difficult it was…
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Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
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April 14, 2020 Private Equity Looms Over Local Media DSP Defaults Insurance Consumers Prefer Do-Gooder Brands Gaming Is Media’s Bright Spot Twitter Strips Away Privacy Controls CCPA Enforcement Extension Unlikely Private Equity Looms Over Local Media’s Sickbed Photo by Davide Baraldi from Pexels As local news publishers get beat down…
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March 03, 2020 Coronavirus Impacts Digital Advertising Subscription Fatigue Brave Most Privacy-Friendly Browser CTV Ad Share Triples Digital Advertising Stricken With Coronavirus? If you’re not busy constructing homemade NP95 masks or getting into fistfights over the last bottle of Purell at the pharmacy, you might wonder to yourself, “Hey—how is…
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When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those…
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Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…
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Not the CES update you want, but maybe the CES update you need. January brings with it cold weather, year-end reconciliations, lower post-Q4 CPMs, and CES. This year I had an audacious plan: I’d go to CES and actually go to CES. You know – the actual show, not just…
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage direct-sold campaigns in a complex contemporary digital paradigm. Campaign reporting is…
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