During his keynote, “How AI is Reshaping Media Buying and Selling,” at the AdMonsters Ops Conference, Mark Sturino, VP, Data and Analytics, Good Apple will share how media agencies and publishers can best incorporate AI to solve challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting.
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Of no surprise to anyone with a pulse, marketers will continue to tighten their belts in 2023. According to Dentsu’s biannual Global Ad Spend Forecast, global advertising spend will grow at a decreasing rate in 2023. Based on the 58 Markets examined in the study, the growth rate is expected…
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December 13, 2022 Massive Media Layoffs Signals Alarm FTC Closes Comments on Consumer Surveillance JCPA Is a Big Fat No Yahoo & Taboola Make a Pact UK Pubs Lawsuit Comes for Google Twitter's New Advertiser Incentive Takes an L Massive Media Layoffs Signals Alarm for Pubs There couldn't be a…
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November 01, 2022 Major Updates to Amazon's Ad Business Informing the Opt-out Consumer Privacy Compliance vs Revenue Growth Around the Water Cooler Amazon Boosts Its Ad Business Image sourced from Amazon Ads Unboxed 2022 It looks like Amazon is fed up with its number three spot in the ad tech…
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Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
Read MoreAdMonsters October 14, 2021 Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO, Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) …
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September 15, 2021 Subscription Newsletter Fatigue? Half of U.S. Consumers Prefer AVOD Subscription Newsletter Fatigue? Think Again Alex Kantrowitz, writer of the Big Technology Newsletter and the book ALWAYS DAY ONE: How The Tech Titans Plan To Stay On Top Forever, said that the rumblings of newsletter fatigue are mere…
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Powered by: March 23, 2021 Google Blocked 3.1 Billion Ads in 2020 Time For Pubs to Find New Normal Around the Water Cooler Google Goes Blocka, Blocka, Blocka on 3.1 Billion Ads The year 2020 really brought malvertisers out of the woodwork. From pandemic-related scams, to #BLM-related scams, to…
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Move over COPPA, GDPR, CCPA and CPRA. There’s a new legislative acronym for publishers to watch: It’s called JCPA (short for the Journalism Competition and Preservation Act of 2021). And though it’s not focused on privacy like the others, if it gets passed, the bill could be just as game-changing…
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February 16, 2021 Google's Privacy Engineer Defends Sandbox Ads for Weapons Spike Around the Capitol Riots Big Tech Finally Paying Pubs For Content? Clubhouse Craze Google Engineer Defends Privacy Sandbox Plans While the imminent death of third-party cookies has not been exaggerated, Google’s proposed suite of privacy-minded tools for advertisers,…
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