AdMonsters September 12, 2019 New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard…
Read MoreAdMonsters September 5, 2019 Mobile App Ad Quality: Do You Need an SDK? Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can…
Read MoreAdMonsters August 15, 2019 Subscribing to New Revenue Streams With Scroll's Tony Haile Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and…
Read MoreAdMonsters August 8, 2019 AdMonsters Playbook: Mobile App Ad Quality In this playbook, developed in partnership with GeoEdge, we dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat. We examine why…
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The third-party cookie’s accelerating fade makes us ponder the future of client-side header bidding, even if troubles with ID-matching and a lack of transparency and flexibility continue to mar the adoption of server-side bidding. AdMonsters Editorial Director Gavin Dunaway chats up Smart's Lucie Laurendon about the future of the header…
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It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the video world is global…
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Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous…
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In this playbook, developed in partnership with GeoEdge, we'll dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat.
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I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…
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It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over VAST 4.0, there’s a big push to get everyone to adopt, as I learned at IAB Tech Lab’s…
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