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August 15, 2019 |
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Subscribing to New Revenue Streams With Scroll's Tony Haile |
| Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and managing New York Times-style paywalls, let alone driving enough subscription revenue to justify the cost. Read more. |
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Customer Experience Key to Streaming Advertising Success |
| In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people want to watch, when they want to watch it, on which device and how often. Publishers who can harness the data toward an effective advertising strategy, that's good for both advertisers and consumers will earn a lead spot in the races. Read more. |
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AdMonsters Playbook: Mobile App Ad Quality |
| In this playbook, developed in partnership with GeoEdge, we dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat. We examine why your ad quality solution should integrate an SDK as well as key aspects to that toolkit and integration. Finally, we lay out the best practices when it comes to working with ad quality providers and monetization partners. Read more. |
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| Top Stories |
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With vague regulations popping up that seem impossible to comply with as browsers commit to a crackdown on third-party cookies, you're probably wondering what's in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of your head wonders: "Wait—does this mean semantic and contextual targeting is coming back big time?" Read more. |
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Early on in my tenure reporting on the digital advertising space, I was fascinated by the concept of audience futures—enabling publishers to guarantee sales of audience segments that could be transacted programmatically. This seemed to be an evolution of both digital direct guaranteed sales and TV-buying, but unfortunately, the market hasn't been ready for it. Read more. |
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Between a dusting-off of classical ad measurement techniques and some serious geeking out over first-party data, advertisers will find that, far from being the airless, suffocating hellscape they have been taught to fear, this new “cookieless” world will prove a hospitable and possibly verdant environment for measurement and attribution. Read more. |
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