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August 8, 2019 |
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AdMonsters Playbook: Mobile App Ad Quality |
| In this playbook, developed in partnership with GeoEdge, we dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat. We examine why your ad quality solution should integrate an SDK as well as key aspects to that toolkit and integration. Finally, we lay out the best practices when it ocmes to working with ad quality providers and monetization partners. Read more. |
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Call It a Comeback: The Return of Semantic Contextual Targeting |
| With vague regulations popping up that seem impossible to comply with as browsers commit to a crackdown on third-party cookies, you're probably wondering what's in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of your head wonders: "Wait—does this mean semantic and contextual targeting is coming back big time?" Read more. |
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Publisher Forum Vancouver—More Agenda Updates Announced |
| Join AdMonsters and your fellow ad ops, revenue and digital media peers in Vancouver for an immersive 3.5 days conference experience, featuring idea-sharing, learning, networking, and more. Learn about SPO's yield upside for publishers from Jounce Media's Ben Epstein, or how to improve your app knowledge with new mobile insights from Google Ad Manager from GAM's Nadia Ghassemi and Vince Abney, or even how to identify the insights that empower differentiation from Advance Local's David Rowley, plus a bunch more actionable takeaways that you can put in place right away. Read more. |
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| Top Stories |
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Early on in my tenure reporting on the digital advertising space, I was fascinated by the concept of audience futures—enabling publishers to guarantee sales of audience segments that could be transacted programmatically. This seemed to be an evolution of both digital direct guaranteed sales and TV-buying, but unfortunately the market hasn't been ready for it—namely, publishers cited forecasting challenges and advertisers bemoaned the inability to optimize to different audiences as campaigns went on. I caught up with AFOX President John Humiston to understand why now is the moment for advertising futures, and why blockchain is essential to power smart contracts. Read more. |
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Between a dusting-off of classical ad measurement techniques and some serious geeking out over first-party data, advertisers will find that, far from being the airless, suffocating hellscape they have been taught to fear, this new “cookieless” world will prove a hospitable and possibly verdant environment for measurement and attribution. Read more. |
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“You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smart phone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these new technologies (among others) has fundamentally changed consumer behavior and offered an entirely new set of capabilities for brands that necessitates changes to advertising, marketing and overall business strategies." Lockhorn will address what adoption of 5G means for ad tech and publisher revenue at his Publisher Forum Vancouver Keynote, "5G and the Golden Age of Interconnectivity," on Tuesday, August 20. Read more. |
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