September 12, 2019
 
New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability
Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place. Read more.
CCPA Update: It’s the Final Countdown
We know not what the California Consumer Privacy Act (CCPA) will finally look like when it goes into effect January 1, 2020, but we do know that Silicon Valley heavyweights applied great pressure to revise it, there’s an industry solution for do-not-sell requests, and unfortunately, most US businesses are overwhelmingly unprepared for the regulation's debut. Read more.
NYC Meetup: Time to Get Creative
When reviewing campaign performance, how many times have you thought, "Well, the targeting was on point but the creative was lame?" Considering the innovations publisher revenue teams have sparked with programmatic and other monetization technologies, they are in a prime position to revolutionize digital creative. On September 18, 2019, enjoy a night of beverages, hors d'oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how publishers can maximize business via creative solutions. Register now.
 
Top Stories
If blockchain is the infrastructure that underpins Bitcoin and other cryptocurrencies, cryptography is the infrastructure that underpins blockchain. When you boil it down, the core problems cryptography solves are identity validation and data verification. Blockchain’s big value prop is the ability to facilitate transactions without a middle man. But, both blockchain and cryptography are very complex and require a fundamental re-thinking of existing systems. They are just underlying technical infrastructure, wildly successful or utterly useless depending completely on how they are implemented. We sat down with Christiana Cacciapuoti, Executive Director at AdLedger, to learn more about cryptography. Read more.
Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the needle. Using case studies from publishers and agencies, this webinar, on September 26, 2019, will focus on recognizable areas where automation can unclog workflows and how to smoothly integrate technology. Register now.
Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous SDKs. However, if an app is only using one SSP to reach out to numerous marketplaces, determining the sources of bad creative can become even harder than it already is. Read more.
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