September 5, 2019
 
Mobile App Ad Quality: Do You Need an SDK?
Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous SDKs. However, if an app is only using one SSP to reach out to numerous marketplaces, determining the sources of bad creative can become even harder than it already is. Read more.
How To Avoid Trump and Brexit… By Not Avoiding Them
Digital advertisers may be thinking that the best thing to do is to avoid the terms “Trump” and "Brexit" at all costs, but doing so could mean your ads miss out on an awful lot of potentially lucrative revenue. So how do you avoid anything to do with Trump when it comes to semantic keyword matching? The answer is: don’t. Read more.
Derek Gatts Is Flexing Ad Product’s Creative Muscle at CNN
In his first 90 days, Derek Gatts, CNN's new Advertising Product, Innovation, Technology & Operations Leader has already embraced some of the key differences in his new organization. “A lot of the change was the transition from overseeing several different functions that could all work together under one mandate to a massive organization where you really need to do your due diligence to find pockets across the organization that could benefit from an idea and help it flourish with their own ideas,” he says. Here's what else he's learned throughout his career as a digital innovator and in his new role. Read more.
 
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Registration for Publisher Forum Scottsdale is now open. Join your industry peers for 3.5 days of discussion and discourse featuring keynotes and sessions most relevant to digital media leaders working in advertising ops and revenue ops. Gain actionable insights on the latest trends and developments in programmatic, the first-price auction, first-party data, privacy regulations, TV/video, blockchain and more. Register now.
It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead. I was particularly struck by the excitement around new mobile and video opportunities. For those of us who focus on digital advertising and operations, it’s often too easy to get stuck in the weeds and equally hard to see the big picture. Read more.
Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and managing New York Times-style paywalls, let alone driving enough subscription revenue to justify the cost. Read more.
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