AdMonsters June 30, 2022 The Ugly Truth Behind Advertising & Ad Tech's Relationship With LGBTQ Media For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?…
Read MoreAdMonsters June 25, 2022 The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring…
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It was a highly inspiring evening at this year's Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG's. While every honoree was…
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So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the…
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During his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022, Kerel Cooper, President of Advertising, Group Black, called on the media industry to address challenging shifts within the industry with diversification and innovation —…
Read MoreAdMonsters May 27, 2022 Navigating the Great Resignation: Find Stability With an Ad Ops Partner They're calling it "the great resignation." Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as…
Read MoreAdMonsters May 20, 2022 Whose Data Is It Anyway? Buyers? Sellers? No, Theirs? Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant, but maybe there really…
Read MoreAdMonsters May 12, 2022 Pubs Need Deep Audience Insights Now More Than Ever The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media.…
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May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…
Read MoreAdMonsters May 4, 2022 All About the Data: Take Our Publisher's First-party Data Survey Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all…
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