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June 30, 2022 |
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What Are the Tradeoffs Between DMPs, MDMs and CDPs? |
| The rise of digital channels where consumers engage with brands — on websites, mobile apps, social platforms, etc. — drove the creation of solutions like DMPs, MDMs, and CDPs. These solutions allow marketers (and publishers) to recognize people by their different proxies and stitch them together for a single view of the customer. Read more. |
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🌯 The American Data Privacy and Protection Act |
| body {font-family:Helvetica, Arial, sans-serif; color:#3a3b3c; } a { color:#f1583e; text-decoration:none} p {margin-bottom:1em; } p, a, li, td { -webkit-text-size-adjust:none; } a[href^="x-apple-data-detectors:"] { color: inherit; text-decoration: inherit; font-size: inherit !important; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width:… Read more. |
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| Top Stories |
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The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how email newsletters can come out of the shadows to play a leading role in a publisher’s direct-sold program and help them to increase yield. Read more. |
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Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly one for the books. So we put together a list of some of the most important news impacting digital advertising and ad tech. Check out our top ten highlights. Read more. |
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It was a highly inspiring evening at this year's Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG's. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech. Don't sleep; the future is female. Read more. |
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