June 25, 2022
The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers
With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in the campaign planning process. Read more.
Unlock Direct-Sold Revenue With Email Newsletters and Native Ads: Q&A With LiveIntent’s Rachel Rubin
The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how email newsletters can come out of the shadows to play a leading role in a publisher’s direct-sold program and help them to increase yield. Read more.
ICYMI: 10 Advertising & Ad Tech Highlights From Cannes
Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly one for the books. So we put together a list of some of the most important news impacting digital advertising and ad tech. Check out our top ten highlights. Read more.
Top Stories
It was a highly inspiring evening at this year's Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG's. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech. Don't sleep; the future is female. Read more.
During his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022, Kerel Cooper, President of Advertising, Group Black, called on the media industry to address challenging shifts within the industry with diversification and innovation — in approaches to both revenue and growth strategies, as well as building the teams who will tackle the daunting tasks ahead. Read more.
So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Here are six of our favorite tweets that capture the heart of Ops. Read more.
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