May 20, 2022
Whose Data Is It Anyway? Buyers? Sellers? No, Theirs?
Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant, but maybe there really is another way to go about this. And maybe this other way explicitly puts consumers first, providing them with tools to control and monitor how their data is used and shared. And maybe it even lets them earn a few $ in the process. Read more.
Video, Viewability & The Periodic Table of Video Engagement takes a deep dive into the ins and outs of retaining viewability. They even created a periodic table outlining steps for reaching video engagement and revenue highs.  Read more.
What Is Supply Path Optimization (SPO) in Mobile?
SPO in mobile has an additional level of complexity compared to web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Read more.
Top Stories
Considering about 1 million properties get transacted programmatically, it might be easy to think of the open internet as this very fragmented supply.  But really only a small number of media companies control the vast sea of properties that comprise the open internet. In fact, the 10 largest web publishers capture half of all web spend. Read more.
The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of a publisher’s users. Read more.
We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV. Read more.
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