AdMonsters June 29, 2023 The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator's Zack Dugow Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one…
Read MoreAdMonsters June 15, 2023 Unlocking the Power of Generational Diversity: Strategies for Managing and Leveraging Multigenerational Teams In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William…
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On June 15, Black Mirror dropped the episodes to its highly anticipated sixth season, and the first episode, "Joan is Awful," raised paranoia around what streaming services ask for in their Terms of Service (ToS).
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CTV is now in more than 90% of US households, creating a tremendous opportunity for advertisers to engage with new audiences. This is especially true for non-gaming apps, which can leverage the mobile gaming apps’ technology, strategies, and tactics to acquire high-value users on CTV and beyond.
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The primary changes to the API were born from industry feedback that it needed to better support callers of the API who operate within an iframe on a web page. Version 1.1 of the API includes callback support for all commands. This allows vendors who work within an iframe to…
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Carbon offsets have received a bad rap from some as a form of greenwashing. However, Brian Murphy, Founder of The Alpine Project, told AdMonsters that carbon removal initiatives are a critical step in the path to net zero. Businesses can ultimately reduce their emissions, so they need to invest in…
Read MoreAdMonsters June 9, 2023 IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what was considered instream inventory was labeled outstream. In addition, it restricted…
Read MoreAdMonsters June 2, 2023 Navigating the [Not so] Great Layoff When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of…
Read MoreAdMonsters May 25, 2023 What Is Supply Path Transparency & Optimization? The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be…
Read MoreAdMonsters May 18, 2023 A Path to Net-zero for the Digital Advertising Sector The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big? About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become…
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