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June 29, 2023 |
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The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator's Zack Dugow |
| Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one of the smartest. This is why Insticator, the global leader in increasing engagement for publishers through interactive content, recently acquired Balihoo, the leader in multi-location marketing to create exciting new revenue opportunities for digital publishers and provide advertisers with the ability to maximize their return on ad spend. Read more. |
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Ad Tech Veteran Mike Richter: The Power of Community and the Power Built From Experience |
| Mike Richter’s mantra, “that every moment we live through leads us to the path we are on right now,” has kept him thriving through hardship and success. In this current era — marked by a recession and a two-month break in Europe — Mike is still working toward defining the next chapter in his book, but he is optimistic about what the future holds. Explore his story from his childhood in NC, to a stint as a hairstylist and makeup artist, and ad tech innovator. Read more. |
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#ICYMI: Summer PubForum Keynotes are 🔥 |
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We're over the moon about our PubForum Coronado Island Keynotes. First, we have the ad tech vet and AllHipHop.com Founder Grouchy Greg Watkins. Then we have astrophysicist-turned-Media-Mogul Dr. Jonathan Roberts, Chief Innovation Officer of Dotdash Meredith, who will inform publishers how to take the wheel for effective targeting in the coming cookieless world. You won't want to miss these dynamic speakers. Register now!
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| Top Stories |
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On June 15, Black Mirror dropped the episodes to its highly anticipated sixth season, and the first episode, "Joan is Awful," raised paranoia around what streaming services ask for in their Terms of Service (ToS). No one will wake up tomorrow with a Netflix series about their life, but what are the real-world implications of this episode? Read more. |
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The French Data Protection Authority (CNIL) levied a hefty GDPR fine against global commerce media company, Criteo. The €40M ($44 Million) fine, dates back to complaints filed by None of Your Business (NOYB) and Privacy International in 2018. Jessica B. Lee, Partner, Chair, Privacy, Security & Data Innovations at Loeb & Loeb, takes a deep dive into the fine (one of the highest fines for cookie-related violations). Read more. |
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CTV is now in more than 90% of US households, creating a tremendous opportunity for advertisers to engage with new audiences. This is especially true for non-gaming apps, which can leverage the mobile gaming apps’ technology, strategies, and tactics to acquire high-value users on CTV and beyond. Read more. |
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- Group Account Manager, A3 (Advertising Agency)
AbbVie Inc - Lake County, IL
- Advertising Account Executive, Market Retail
Comcast - Towson,
- Visiting Assistant Professor of Mass Communication (Public Relations and Advertising) (2 Positions to be filled) - Sam Houston State University
Department of Mass Communication - Huntsville, TX
- Advertising Sales Intern -- NYSBA Summer Internship
Sinclair Broadcast Group - Rochester, NY
- Principal Communications Compliance Analyst, Advertising Regulation - Any FINRA Location
FINRA - Rockville, MD
- Head of Sales, Advertising Sales
Comcast - Kentwood,
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