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June 9, 2023 |
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IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation |
| The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what was considered instream inventory was labeled outstream. In addition, it restricted plenty of quality inventory from being labeled as instream, limiting publishers' and advertisers' capabilities. The guidelines have since been updated to redefine the meaning of instream and outstream. Read more. |
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| Top Stories |
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As a veteran of the ad tech industry, Brian O’Kelley has seen many changes over the years and hopes to be at the forefront of the next big change that the industry, and indeed the world, needs – a way to do business that is good for both profit and planet. That’s part of what he’ll discuss in his keynote presentation at Admonsters Ops next month in New York City, titled “How Ad Tech Became an Environmental Nightmare and How We Can Solve it in 2023.” Read more. |
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The identity conversation is loaded with BS because everyone talks about it like they know what the future holds. Worse, they’re presenting solutions based on what they “know," writes Shiv Gupta, Founder, U of Digital. In reality, nobody knows what a post-identity world will actually look like because that world is still largely hypothetical. And because there is no “right” answer to what the world will look like, there are gazillions of “answers” masquerading as solutions! Read more. |
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The scales have tipped, and programmatic has become more of a liability than an asset. Last year, Bloomberg News made headlines when it announced it was pulling the plug on open programmatic, citing bad ads and the impact they had on the reader’s experience. We surveyed 250 consumers about the impact of a “bad” advertisement on their perceptions of a website or app. Then we talked to publishers to hear their reactions to the data, and also learn some pro tips that we could pass on to our readers. Download your copy now! |
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