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June 15, 2023 |
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Is Shoppable TV The Future Of Consumer Purchasing? |
| In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal McCann Worldwide, Inc. gave attendees a glimpse into the future of ecommerce. Read more. |
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First PubForum Keynote Announced: Grouchy Greg Watkins, ALLHIPHOP.COM |
| We are starting the countdown to our PubForum Coronado Island Conference on Aug. 6-9. "Grouchy" Greg Watkins, Founder of ALLHIPHOP.COM, is our first announced keynote, and he will discuss his over 25 years working in the trenches in the ad tech industry. Make sure you get your tickets! You can save $200 with our early bird special until July 12. Register now! |
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| Top Stories |
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At an AdMonsters Ops session on June 6th, “AI + Malvertising = ?,” attendees heard from Jerome Dangu, Chief Technology Officer and Co-Founder, Confiant, and Louis-David Mangin, CEO and Co-Founder, Confiant, about how AI is affecting ad tech and how we can stay aware of what is to come. Read more. |
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Language models and chatbots are a great way for publishers to add value to their subscribers, but they shouldn’t be fooled by the ease of getting something up and running quickly. To understand how publishers can deploy AI bots safely, we spoke with Kyle Alan Hale, a Solutions Architect at Rightpoint. Kyle holds an advanced degree in philosophy of mind and neuroscience and is currently working on a degree in computational linguistics, focusing particularly on language models. Read more. |
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The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what used to be considered instream inventory was now labeled outstream. In addition, it restricted plenty of quality inventory from being labeled as instream, thus wounding both publishers' and advertisers' capabilities. To remedy this mistake, the IAB Tech Lab has further amended their 2022 video ad updates to redefine the meaning of instream and outstream video inventory. Read more. |
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