AdMonsters November 25, 2023 2024 Election Season Dilemma: How to Balance Political Ads and Publisher Integrity This January 15, people across Iowa will gather to caucus, officially kicking off the 2024 election cycle. Political campaigns and PACs are expected to pour $10 billion into political ads in an attempt…
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The UK Online Safety Act imposes a "duty of care" on any platform or service that's used or accessed by UK citizens. Duty of care means that media and social media companies will be held responsible for any harmful content on their sites.
Read MoreAdMonsters November 16, 2023 Industry Experts Weigh In On the MFA Scourge and Black Publishers' Concerns After we published our article about Black-owned publishers’ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from…
Read MoreAdMonsters November 10, 2023 Making Programmatic Easier for All with a Meta DSP Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to…
Read MoreAdMonsters November 1, 2023 The State of Digital Identity: A Long Road Ahead, But Industry Thrives Through Innovation Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry…
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Carbon Intelligence Platform Cedara recently announced the launch of its Reduction Marketplace to make an immediate impact on sustainability efforts in digital advertising, particularly as the industry works toward a Net Zero Carbon Emissions goal.
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As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
Read MoreAdMonsters October 26, 2023 Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…
Read MoreAdMonsters October 18, 2023 Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking…
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