AdMonsters August 6, 2021 How Publishers Can Become Masters of Their First-Party Data Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at…
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Powered by: July 13, 2021 FLoC Trial Ends, Results Go Private USA Today Launches Regwall, But For Who? How Different Generations Approach Ad Blocking Biden to Big Tech: Bye, Bye, Bye Around the Water Cooler FLoC Testing Concludes, Results To Be Unknown Image sourced from Chrome Origin Trials The…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
Read MoreAdMonsters September 24, 2020 AdMonsters Playbook: Evolution of the Header We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals…
Read MoreAdMonsters September 10, 2020 How Publishers Can Get Paid Faster Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Creative Operations and Digital…
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Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
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Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters November 8, 2019 AdMonsters Playbook: Life Beyond Cookies Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without…
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While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…
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In-housing—programmatic and creative—and social responsibility campaigns were the hottest brand issues at the 2019 Cannes Lions festival. Editorial Director Gavin Dunaway shares his discoveries in each category... While warning yacht-goers about rogue saxophonists.
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