This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total…
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The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more group participation) than in the past--so there's a bit of a charge in the air…
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AdMonsters Meetup - New York City: Join us at The Weather Company for drinks and ad ops talk about managing multiple header bidding partners.
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Why would a company in the digital advertising space decide to build their own tech solutions when the market offers so many options? Then again, why wouldn't a company want to build something that allows them to differentiate from everyone else? Join us at Yelp's San Francisco offices to debate…
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Image from a sponsored Industry Panel session at this year's London Screens.Last week I chaired my last AdMonsters conference for now. It was the conference looking at the second screen, omni-screen attribution, and the multi-channel aspect of advertising.Luckily, I had a second moderator too, so the day was a little…
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Wouldn’t it be amazing if our phones could see the world in the same way we do,” commented Matt Mills, former Head of Innovation and Global Sales at augmented reality platform Aurasma, during a 2012 TED Talk. Lucky for us, with today’s advancements in mobile technology, the what-ifs of connecting…
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