AdMonsters Meetup – New York City

Managing Multiple Header Bidding Partners 

May 11, 2016

5:30 pm to 8:30 pm ET

The Weather Company

It is increasingly common for publishers to use multiple header bidding partners to maximize competition and yield, but it often comes with operational and technical complexities. Join industry experts for an in-depth discussion on the future of managing multiple header bidding partners and learn how a server-to-server solution can eliminate latency and give publishers the ability to add, remove, or pause any tagless partners with ease.

Panelists:

Jason Tollestrup
Director, Programmatic Advertising and Business Intelligence
The Washington Post

Jason Tollestrup is director of programmatic and business intelligence at The Washington Post. In this role, he oversees strategy for programmatic advertising and WP+, The Post’s premium audience extension product. With a background in business intelligence, Tollestrup is focused on growing programmatic revenue at The Post by utilizing data to inform vendor selection and pricing by audience. 

Prior to joining The Post in 2012, Tollestrup served as a BlueVolt solutions specialist at BlueTech LLC in Portland, Oregon, a provider of the BlueVolt online learning management system for companies in the building trade. In this capacity, Tollestrup worked across the sales, marketing and executive teams to analyze market data and trends, improve SEO and SEM and internal marketing materials.

Previously, Tollestrup was a sales representative for the Eastern region, working to grow BlueTech’s subscription revenue. He worked in close partnership with marketing to implement online marketing campaigns, drawing on his analytical experience from his prior role as webcast product coordinator. Tollestrup joined BlueTech as a product coordinator in 2007 where he drove the day-to-day strategy for FieldRanger, a wireless work order system. Tollestrup began his career in 2005 at Hewlett Packard as a sales architect in their Boise, Idaho office.

Kevin Antoine
Programmatic Platform Manager
The Weather Company

Kevin Antoine serves as the programmatic platform manager at The Weather Company, an IBM Business. In this role, he manages Weather’s programmatic vendors, and programmatic yield efforts as well as optimizations across display, mobile and video channels worldwide. Kevin joined the company in 2012 to support ad operations for the emerging programmatic business. Mimicking the growth in the programmatic business over the past three years, the team has rapidly expanded from a team of three in Atlanta to a team of twelve with offices in Atlanta, New York, and London.

Previously, Kevin was a senior analyst at the EW Scripps Newspaper group in Knoxville, TN, where he oversaw remnant and regional agency digital campaigns for 13 local newspapers. He has also held positions at web startups, global ad agencies, and large media companies – adding up to nearly 10 years of experience in digital media, marketing, and technology. Kevin holds a bachelor’s degree from Oakland University and a master’s degree from the University of Tennessee.

Tim Sheets
Senior Director of Monetization
OpenX