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September 24, 2020 |
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AdMonsters Playbook: Evolution of the Header |
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We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals to fill out an intense questionnaire, and the results were extremely illuminating. Download the playbook now!
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Hello First-Party Data Strategy |
| Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy as an alternative to the third-party cookie in a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy. Read their story. |
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PFV Under the Hood With Prebid 4.0 |
| Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to provide an overview of the latest rev of Prebid.js, Prebid 4.0. Read more. |
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| Top Stories |
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"Trust is the catalyst of any recovery," shared Christine Maguire, VP Of Global Ad Revenue, TripAdvisor at AdMonsters recent PubForum Virtual during her keynote. Watch the video of her keynote to learn more about TripAdvisor's five stages of recovery and action plan for continuing to build trust with employees, shareholders, customers, and business partners on the path toward recovery. Read more. |
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We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world. Read more. |
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Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process more efficient. Read more. |
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