 |
August 6, 2021 |
|
| |
 |
How Publishers Can Become Masters of Their First-Party Data |
| Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web in a privacy-secure way, while sustaining revenue for publishers and strengthening their position in the online ecosystem. Read more. |
|
 |
OMS Evaluation Guide |
| Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. Yes, it will be a lot of work. Yes, you still have to do your day job. And yes, it’s usually a thankless task. But it’s also an incredible opportunity. As part of the team that will own the OMS decision, you will be setting the foundation of your advertising business for years to come. After reading this guide, you’ll understand how to navigate the RFP process, as well as selection and migration considerations. Read more. |
|
 |
Nominate a Top Women In Media — Deadline Today |
The deadline to submit nominations for the Top Women in Media Awards has been extended through Friday, August 6. This is your final chance so don't delay. Nominate a leading woman media professional and let's recognize their achievements industry-wide. It's time to celebrate the talented women driving growth and innovation in media. They've earned their chance to shine in the spotlight and inspire others. Nominate a top woman now! |
|
|
|
 |
| Top Stories |
|
It appears that Google is readying their own version of Apple's ATT, but looks can be deceiving. A thorough Twitter thread from Eric Seufert, analyst, Mobile Dev Memo, explained how Google Play's privacy page was updated, requiring that Android app developers “disclose data collected in apps and provide a consent mechanism before data is collected.” Read more.
|
|
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place. Read more. |
|
Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships. Ad Tech leaders from Clearcode, VlogBox, Sonobi, Digital Media Rights, and The Media Grid weigh in on surviving in a complicated digital media and ad tech ecosystem. Read more. |
|
|
|
 |
|
|
|
