AdMonsters November 18, 2022 Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. Read more. Pump it Up: Increase Campaign Effectiveness With Undertone's High Impact Sound…
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We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
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During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…
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Direct-sold deals are an ideal alternative because they’re based on a publisher’s first-party data and enable targeting and measurement across the entire customer journey.
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It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech.
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August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…
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Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be…
Read MoreAdMonsters July 8, 2022 AdMonsters Playbook: Why Publishers Need to Break Down Their First-Party Data Silos First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value…
Read MoreAdMonsters June 30, 2022 The Ugly Truth Behind Advertising & Ad Tech's Relationship With LGBTQ Media For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?…
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June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts 20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…
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