Twenty-twenty was a pivotal year for digital advertising. Reeling from George Floyd's death, media and advertisers committed to inclusion, including promises to spend at least 2% of ad dollars with diverse-owned publishers.
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TripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
Read MoreAdMonsters December 7, 2023 The Hottest Ad Tech and Digital Media Topics Of 2023 Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST,…
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Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST, we will chat with Chris Kane, Founder of Jounce Media, to hear his hot takes…
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For an industry bent on standards, the digital advertising ecosystem is rife with drama, as a stunning collection of books published in 2023 amply demonstrates. These books are on our reading list because they’re far from dry chronicles of an industry. The authors pull back the curtains so that we…
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After we published our article about Black-owned publishers’ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from a benign one, and to see if the industry’s standards label Black-owned publishers as MFA sites unfairly.
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Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
Read MoreAdMonsters October 26, 2023 Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…
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As CRO at Yahoo, Herbst-Brady is the General Manager of the advertising business, which mainly consists of the DSP. She also develops monetization strategies that help elevate the company's future. In a sea saturated with undifferentiated SSPs, Yahoo decided to shut down its supply-side business earlier this year to focus…
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To learn more about FAST and where it fits into the TV landscape, we talked with Ron Gutman, CEO of Wurl, a 25-year veteran of the TV industry. Wurl and Samsung launched the world’s first native FAST channel in 2018, and today Gutman is hoping that over the next five…
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