Hey, it’s another episode of our audio series, AdMonsters Discourse, this time featuring Jay Friedman, President at Goodway Group. I’ve been a big fan of Jay’s for a long time, but during the pandemic in particular he’s been spreading wisdom like a firehose over the ad tech Twitter masses. This thread on the ISBA report alone is well worth the cost of admission (oh wait—Twitter is “free”… with a little PII).
I was quite curious on the agency perspective as many advertisers turned off the spend faucets with the pandemic settling in. I got a whole lot more, as Jay ties the digital advertising milieu to the larger global economic picture, while also digging into publisher-marketer relationships during the pandemic; the fate of holding companies (as well as smaller agencies); and how maybe this crisis could change the industry for the better.