AdMonsters Publisher Forum - Newport Beach, CA

Breaking News + Updates

NOTE: Rooms at The Balboa Bay Resort are now SOLD OUT. There is still space to register for the Publisher Forum, and we recommend these nearby hotels.

Holiday Inn Express
Hyatt Regency Newport Beach
Newport Dunes Waterfront Resort
Newport Beach Hotel

About

Defining the Future of Digital Media

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

 "Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end."

"This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community."

"It's the one place to go and collaborate with other publishers. The learning environment is invaluable."

"AdMonsters Publisher Forums is the place where your career takes off."

Register

Registration for this event is now only $1,695 and includes: 

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening sponsored "Speed Dating" networking reception
  • Sponsor & attendee Monday dinner
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference
Hotel Nights

Please note: Conference pass prices do not include hotel accommodations. AdMonsters’ special group rate for Newport Beach is $295 per night (which includes taxes, fees and WiFi). 

To take advantage of this rate and to have room nights added to your order, please select 'book my accommodation through AdMonsters' when registering, and select your check in and check out dates.

Please note, if you are interested in extending your hotel stay before or after the conference, there are limited pre- and post-event night rooms available. Please check with us before making flight arrangements. 

Hotel reimbursements are available up to 3 weeks prior to the start of the conference.

Speakers

Keynotes

Attendee Sessions

Native, Meet Social

Jeff Mayo VP Business Development &... Mitú @Adops411

Sponsor Sessions

Full Group

State of the Premium Video Economy

Katie Back Enterprise Solutions, Senior... FreeWheel

Schedule

Feb 28, 2016
Feb 29, 2016
Mar 1, 2016
Mar 2, 2016
6:00 pm7:30 pm
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
Session Type
Activities
7:30 pm10:00 pm
Representatives from sponsoring companies join the party, and the Digital Media Leadership Awards are handed out.
Session Type
Activities
8:00 am9:00 am
Best get a big helping of this scrumptious breakfast because you've got a long day ahead!
Session Type
Meal
9:00 am9:20 am
A big hello from emcee Rob Beeler, AdMonsters Publisher, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.
Session Type
Full Group
9:20 am10:10 am
The rise of ad blocking is one of several signals making it clear that publishers must re-evaluate their revenue and advertising strategies so that user experience is a central component. Former Martini Media CEO Erik Pavelka will lay out what this shift looks like while explaining operations’ key role in the process.
Speakers
Erik Pavelka (Martini Media)
Session Type
Keynotes
10:10 am10:30 am
Speakers
Mike Laband (SpotX)
Session Type
Full Group
10:30 am10:50 am
Stretch your legs before diving into the next set of sessions.
Session Type
Break
10:50 am11:40 am
No longer do we pose the question, “Do you have an SSP?”; now it’s “How many SSPs are you using?” Juggling so many demand partners requires finesse, but optimizing performance is a next-level skill entirely. With a focus on mid-sized publishers, Study Break Media’s Emry DowningHall dives into how to maximize value with indirect SSP relationships, including best practices from both the pub and exchange viewpoint.
Speakers
Emry DowningHall (StudyBreak Media)
Session Type
Attendee Sessions
Session Track
1
10:50 am11:40 am
Moving websites to SSL makes sense for a multitude of business reasons but as you would expect, all the third party code from advertising creates quite a challenge. Undeterred, The Washington Post decided to move forward and Leslie Black will share their experiences for others that want to follow in their footsteps.
Speakers
Leslie Black (The Washington Post)
Session Type
Attendee Sessions
Session Track
2
10:50 am11:40 am
Native and social are not only fast-growing revenue streams for media companies – they're often interwined when it comes to strategy. Citing his own experience, Mitu's Jeff Mayo will dive into creative functions, social strategy, the new relationship between pubs and brands and how native is opening up digital publisher opportunities on emerging channels like connected TV.
Speakers
Jeff Mayo (Mitú)
Session Type
Attendee Sessions
Session Track
3
11:50 am12:10 pm
Today’s smartest publishers are developing hybrid optimization strategies that fit their specific business needs. At the center of these strategies is finding the right balance between maximizing competition and exercising the right amount of control. Join OpenX for a fireside chat exploring how publishers are advancing their optimization strategies and marrying yield management with traditional sales channels to implement holistic yield management.
Speakers
Julie Van Ullen (OpenX)
Matthew Wheatland (MailOnline)
Session Type
Full Group
12:10 pm12:20 pm
Sponsoring tech providers will take a minute each to explain what they do and encourage attendees to chat further during the evening's Attendee-Sponsor Speed Dating.
Session Type
Full Group
12:20 pm1:20 pm
Yup, we hear those tummies rumbling.
Session Type
Meal
1:20 pm1:40 pm
A full group discussion about what's top of mind for the ad operations community.
Session Type
Full Group
1:40 pm2:00 pm
Speakers
Geoff Wolinetz (FreeWheel)
Katie Back (FreeWheel)
Session Type
Full Group
2:10 pm3:00 pm
So many platforms, so little time – except fragmentation shouldn’t be seen as a burden in digital video, but an opportunity. CBSi’s Jarred Wilichinsky will dive into the many factors at play in cross-platform video strategy, including the latest on VAST 4.0; video-on-demand and OTT plays; understanding audience behavior and targeting users across platforms; and much more.
Speakers
Jarred Wilichinsky (CBS Interactive)
Session Type
Attendee Sessions
2:10 pm3:00 pm
So it’s been established: header bidding is a “thing.” Pubs are integrating multiple tags and wrappers while watching their CPMs rise as smarter bids come through. But what’s next? Sharing results from an informal survey on the technology, Graphiq’s Cory Wheeler and AJ Okereke will discuss where header bidding is headed, touching on server-side integrations, latency issues and advanced tech and strategies like multipliers and throttling.
Speakers
Cory Wheeler (Graphiq)
AJ Okereke (Graphiq)
Session Type
Attendee Sessions
Session Track
2
2:10 pm3:00 pm
While some of the stats around ad blocking may seem hazy – how many users employ ad blockers, how much money it is starving the industry – it’s clear that media companies need to develop a strategy sooner rather than later. This discussion will focus on how senior-level revenue professionals view ad blocking and potential next (or even first) steps.
Speakers
Melissa S Chapman (Crain Communications Inc)
Gavin Dunaway (AdMonsters)
Session Type
Attendee Sessions
Session Track
3
3:00 pm3:30 pm
Can you feel the caffeine? Well, if not, you better grab some joe.
Session Type
Break
3:30 pm3:40 pm
The rest of the sponsoring tech providers are given a minute to explain what they do and why you should speak more with them during Attendee-Sponsor Speed Dating.
Session Type
Full Group
3:40 pm4:20 pm
Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation.
Speakers
Angelina Eng (Merkle, Inc)
David Kappenstein (Comcast)
Jeffrey Mayer (Shazam)
Session Type
Full Group
6:00 pm8:00 pm
In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees will go around a room of sponsors, introduce themselves and learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees stickers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.
Session Type
Activities
8:00 pm10:00 pm
A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?
Session Type
Meal
8:00 am9:00 am
Session Type
Meal
9:00 am9:50 am
As digital ad spend increases, so does fraud, in the form of bot traffic crawling the web at all hours of the day and night. Every vertical is affected. For unsuspecting publishers, bot traffic messes up web analytics, delivers a distorted view of scale and audience behavior, and creates reputational risk for publishers. Fraudulent bots don’t identify themselves as bots, so publishers won’t find them easily by using industry blacklists. But they’re not necessarily invisible either. Bots and...
Speakers
Augustine Fou (The Advertising Research Foundation)
Session Type
Keynotes
9:50 am10:10 am
In November Yieldbot launched Pubfood with the goal of empowering publishers to take back control of their ad stack. During this in-depth conversation, Jeremy Zimmerman, Senior Director of Revenue Operations at AMI, will discuss the evaluation factors and reasons for selecting Pubfood. In addition, he will review implementation best practices and the business results AMI experienced since implementing the Pubfood framework.
Speakers
Mike Siems (Yieldbot)
Jeremy Zimmerman (American Media)
Session Type
Full Group
10:10 am10:30 am
Session Type
Break
10:30 am10:50 am
In a recent industry survey, 78% of respondents across the buying chain said they plan to buy or sell media based on viewability in 2016. But how can we transact on a metric that is riddled with discrepancies? Dave Marquard, VP of Publisher Solutions at Integral Ad Science, will explain why discrepancies exist, how to overcome them, and how to use viewability to increase revenue.
Speakers
Dave Marquard (Integral Ad Science)
Session Type
Full Group
11:00 am11:40 am
Visual content is the new currency of communication on the web. The sheer volume of visual content—presents both a challenge and an opportunity for digital advertisers and publishers. With more images comes more revenue, but only when the proper balance of technology and content is utilized. In this session, NetSeer and Corbis will share the latest information on In-Image advertising and the importance of premium, quality imagery, ad relevancy, user controls and more.
Session Type
Sponsor Sessions
11:00 am11:40 am
11:00 am11:40 am
In a mobile-first advertising ecosystem, Smaato recognizes 5 major players in fraud prevention and viewability: Integral Ad Science (IAS), comScore, Moat, Double Verify, and Nielsen. How does Smaato classify these key analytics companies and what does the market quality issue look like from a supply and demand-side perspective? Join Terrence Coles from Smaato for this deep-dive session on market quality.
Speakers
Terrence Coles (Smaato Inc.)
Session Type
Sponsor Sessions
Session Track
3
11:50 am12:30 pm
Session Type
Sponsor Sessions
12:30 pm4:10 pm
Grab a box lunch, and head off to your destination for your activity of choice!
Session Type
Activities
6:45 pm10:15 pm
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of ops professionals.
Session Type
Meal
8:00 am9:00 am
Session Type
Meal
9:00 am9:20 am
We've got a lot cooking at AdMonsters: emcee Rob Beeler will roll through findings from research projects like the Salary Survey and the State of Ad Ops, while sharing our in-depth articles and Playbooks as well as upcoming Meetups around the country.
Session Type
Full Group
9:30 am10:20 am
Breakouts are often attendees’ favorite part of the Publisher Forum, one of the reasons we save them for last. Concurring peer-led discussion groups will take deep dives into the topics of highest concern to ad operations professionals. Sample topics range from the highly technical like ad server migrations, programmatic struggles and viewability, to workflow and office challenges like management, hiring and training.
Session Type
Breakouts
10:20 am10:40 am
Session Type
Break
10:40 am11:30 am
Session Type
Breakouts
11:40 am12:30 pm
Session Type
Breakouts
12:30 pm1:30 pm
Session Type
Meal
1:30 pm2:30 pm
Representatives from the breakout sessions share notes to the full group, and others are invited to opine on the issues raised. To close the event, we'll examine what we've learned the past few days and where we are headed next.
Session Type
Full Group

FAQ

Who attends Publisher Forum?
AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.

The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community 
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Why should I register early?

 Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

Should I also become an AdMonsters member?

AdMonsters Members have full access to all the premium features of the site, including free downloads of special reports. You also get full access to conference sessions and content. So if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Membership costs just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.


IAB Digital Ad Operations Recertification
IAB Digital Ad Operations RecertificationAttending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

Cancellation Policy

All fees are non-refundable.  Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No cancellations available within 30 days of event. Note: All payments must be received before entering the event.

 

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