Balancing Act: Maximizing Value From Multiple SSPs

No longer do we pose the question, “Do you have an SSP?”; now it’s “How many SSPs are you using?” Juggling so many demand partners requires finesse, but optimizing performance is a next-level skill entirely. With a focus on mid-sized publishers, Study Break Media’s Emry DowningHall dives into how to maximize value with indirect SSP relationships, including best practices from both the pub and exchange viewpoint.