Smaato Breakout: Viewability and Fraud Prevention: Mapping Demand-Based Market Quality Standards To Supply

In a mobile-first advertising ecosystem, Smaato recognizes 5 major players in fraud prevention and viewability: Integral Ad Science (IAS), comScore, Moat, Double Verify, and Nielsen. How does Smaato classify these key analytics companies and what does the market quality issue look like from a supply and demand-side perspective? Join Terrence Coles from Smaato for this deep-dive session on market quality.