Header Bidding: Where Do We Go From Here?

So it’s been established: header bidding is a “thing.” Pubs are integrating multiple tags and wrappers while watching their CPMs rise as smarter bids come through. But what’s next? Sharing results from an informal survey on the technology, Graphiq’s Cory Wheeler and AJ Okereke will discuss where header bidding is headed, touching on server-side integrations, latency issues and advanced tech and strategies like multipliers and throttling.