Beyond Viewability: Discrepancies, Targeting, and Trust

In a recent industry survey, 78% of respondents across the buying chain said they plan to buy or sell media based on viewability in 2016. But how can we transact on a metric that is riddled with discrepancies? Dave Marquard, VP of Publisher Solutions at Integral Ad Science, will explain why discrepancies exist, how to overcome them, and how to use viewability to increase revenue.