Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in…
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Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.
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Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter. To keep up, the industry is leaning into personalization, immersive advertising, and hybrid approaches that cater…
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Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.
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If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences,…
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The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
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Audience amplification redefines how publishers engage, expand, and monetize audiences in a privacy-first world. In this AdMonsters report, discover practical strategies for building loyal audiences, maximizing reach, and unlocking new revenue amidst the challenges of a post-cookie world.
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The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX.
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The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
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